Clan Adventure · Our commitment

Travel that gives back

Conservation · community · carbon · culture

Our approach
Our philosophy

Safari should be a force for good — not just a holiday

We believe that the most meaningful travel leaves the places it visits better than it found them. At Clan Adventure, sustainability is the operating principle behind every lodge we recommend, every guide we employ, and every community we work alongside.

East Africa’s wildlife, forests, and communities are the reason this business exists. Protecting them is not a side project — it is the whole point.

100%

of lodges personally vetted for conservation ethics

$50+

per booking donated to conservation partners

800+

local jobs supported across East Africa

Carbon

offset programme on every itinerary

The pillars

How we put sustainability into practice

Pillar one

Wildlife conservation

We only partner with properties that actively fund anti-poaching, habitat protection, and species monitoring. A percentage of every booking goes directly to the conservation programmes that protect the animals you come to see.

Pillar two

Community benefit

More than 80% of our lodge partners employ the majority of their staff from communities within 30km of their property. We prioritise guides, lodges, and activities that put money directly and meaningfully into local hands.

Pillar three

Low-impact travel

We calculate the carbon footprint of every itinerary we design — flights, ground transport, and accommodation. We then offset 110% of that footprint through verified African reforestation and renewable energy projects.

Pillar four

Cultural respect

We design cultural experiences that are authentic, consensual, and genuinely beneficial to the communities that share them. No staged performances or extractive tourism — only encounters built on equal terms and mutual respect.

Pillar five

Responsible guiding

Every Clan Adventure guide receives ongoing training in low-impact wildlife viewing — minimum approach distances, off-road driving ethics, and responsible trekking protocols that put animal welfare first.

Pillar six

Plastic-free safari

All Clan Adventure vehicles and camps are single-use plastic free. We provide reusable bottles, filtered water, and biodegradable products on every safari. Our goal is zero single-use plastic in the field.

Wildlife conservation in East Africa Wildlife
Conservation in action

Protecting the animals that make East Africa extraordinary

Tourism is Africa’s most powerful conservation tool. When wildlife is worth more alive than dead — when communities earn income from safari guests — the incentive to protect rather than poach becomes overwhelming.

A fixed contribution from every Clan Adventure booking goes into a conservation fund, distributed among our partner organisations based on need and impact.

  • Anti-poaching ranger salaries and equipment in key ecosystems
  • Gorilla health monitoring and veterinary intervention funds
  • Elephant corridor land purchase in the Tarangire ecosystem
  • Rhino protection programmes with trusted conservancies
Community-led tourism Community
Local first

Communities that benefit from conservation will protect it

The Maasai, the Batwa, and communities around Bwindi and the Serengeti live alongside the wildlife whose cooperation is essential to its survival. We work only with lodges and operators whose community programmes are meaningful and monitored.

Our guides are East African nationals with deep personal knowledge of the ecosystems they work in. We pay fair rates and invest in ongoing training and certification.

  • Cultural visits that share income fairly with participants
  • Community programmes that combine employment and cultural preservation
  • School bursary funds for children of lodge employees
  • Local produce sourcing within 50km wherever possible
Renewable energy and climate action Carbon
Our carbon commitment

110% carbon offsetting on every itinerary we design

Flying to East Africa has a carbon cost. We calculate that cost — including flights, ground transport, and accommodation — and offset 110% through verified African projects such as the Kasigau Corridor REDD+ programme in Kenya and cookstove programmes in Tanzania.

We choose African offset projects so investment stays on the continent. Carbon certificates are provided to every guest upon return.

  • Kasigau Corridor REDD+ — protecting dryland forest and communities
  • Tanzania cookstove programmes — reducing pressure on woodlands
  • 110% offset — beyond neutral, climate-positive on paper
  • Verified certificates issued to every Clan Adventure guest
Our commitments

Measurable targets, not vague promises

10,000

Trees planted by 2026

Via reforestation programmes in partnership with trusted lodges and reserves.

Zero

Single-use plastic in the field

Target: fully plastic-free operations across vehicles and campsites.

90%

Locally employed guides

We are working toward 90% of guides born and raised in the countries they operate in.

Annual

Sustainability report

Published every year with conservation donations, carbon figures, and community investment.

Conservation partners

The organisations we support

Dian Fossey Gorilla Fund

Leading gorilla conservation — field research and anti-poaching patrols supported by our gorilla trek donations.

Elephants Without Borders

Aerial wildlife census work that shapes conservation policy; we fund research in Tanzania’s Tarangire ecosystem.

African Wildlife Foundation

Landscape and community programmes across East Africa, including Maasai Mara habitat corridors.

Wildlife Conservation Society

Ranger training, camera traps, and human–wildlife conflict response in flagship parks.

Ol Pejeta Conservancy

Rhino sanctuary and endangered species programmes — Kenya bookings contribute directly.

Kasigau Corridor REDD+

High-integrity carbon project protecting Kenyan dryland forest and supporting tens of thousands of community members.

For our guests

The responsible traveller pledge

Small actions add up. We share these guidelines before departure — as an invitation to travel with intention.

01

Respect minimum approach distances

Your guide knows when to stop. Crowding animals causes stress and can change behaviour.

02

Stay on designated tracks

Off-road driving damages vegetation that can take decades to recover.

03

Never give food or money to children roadside

It creates dependency. Donate to verified community funds instead — we can help.

04

Ask before photographing people

Consent matters. If someone declines, respect it without pressure.

05

Buy local, buy direct

Purchase crafts and produce from makers where possible so revenue stays in the community.

06

Carry a reusable water bottle

We provide filtered refills on safari — help keep plastics out of wild places.

In the end, we will conserve only what we love. We will love only what we understand. We will understand only what we are taught.

— Baba Dioum

Plan with purpose

Travel with impact

Every Clan Adventure itinerary is designed to give as much as it takes — to the land, the wildlife, and the communities that make East Africa extraordinary.

Talk to the team